Introduction
The Ages of Open Innovation

Alberto Onetti, Chairman, Mind the Bridge

The approach to Open Innovation is definitively evolving over time.
While a few years ago the main goal of companies was to communicate their activities in support of innovation, targeting attention from the media and, generally, their startup-frien- dly-ness, today it is all about producing collaborations with startups that have an impact on the company’s EBITDA.

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