The Program
The Desafia San Francisco Immersion Program, established by ICEX Spain Trade and Investment and Red.es, is run by the local partner Mind the Bridge (MTB). The 2-week-long immersion program is a comprehensive experience that includes workshops, learning and exploring Silicon Valley, generating networking opportunities and nurturing the entrepreneurial mindset unique to this region. The founders participated in workshops, meetings and activities that not only inspire but help assess the current strategic position of the company, plot improvements to ramp-up growth, define a roadmap based on strategic and tactical considerations and start working on it.
During the first week, startups had the opportunity to learn about the US business landscape and Silicon Valley Ecosystem, refine their storytelling, value proposition and pitching specific to a VC audience in the US, build strong networks with VC, corporate leaders and mentors and visit a corporation born out of startup culture. The second week was focused on understanding how to compete globally and grow revenue, ensuring IP is protected, learning how to build a strong cross cultural multi-functional team, meeting other startup founders and grabbing insights from their journey.