Embracing Seamless Commerce: Navigating the Third Wave of Digital Disruption
Traditional retail has evolved from Multi-Channel (online and brick-and-mortar) to Omnichannel (enabled by data analytics and AI), and is now entering a third wave of digital disruption. Consumers seamlessly navigate across physical stores, online platforms, apps, and social media, demanding a unified and consistent shopping experience. This was a key focus of our recent UK Retail Innovation Council board meeting in London, co-organized with our partner UK Launchpad.
