PR and Communication Lead – Italy
With over 15 years of experience in PR & Media Relations, Serena has worked both in the public (university) and private (technology and innovation) fields, first in a media agency (where, in addition to following clients including Netcomm and Politecnico di Milano, she collaborated on the launch of Amazon.it in Italy) and then as a freelancer (PR Italy manager of Yolt-ING Bank, B-Ventures / Docomo Digital, IMPACT Consortium, Buzzoole, Clouditalia). For 11 years she has been Head of Communication, PR & Media Relations for Mind the Bridge on behalf of which she has also managed the communication of Startup Europe Partnership (project led by the European Commission) dealing with strategic and operational management of the social channels of both brands. For two years, she has been managing the PR and Social communication of the Corporate Startup Stars Awards, coordinating the communication of the over 50 selected multinationals.
On the media front, she maintains relations with all the main tech newspapers and blogs and has activated and consolidated relations with the main European, Israeli, Korean, Kuwaiti, and United States newspapers.
Waking up as the sun rises in Sardinia, she’ll put in extra hours at the beach before and after work. After sunset she would be dancing to some “swing clandestino”.