Today I’m thrilled to announce the appointment of Yub Shin as our new Managing Director for Asia, based in our Seoul office. 

As we continue to expand our global footprint and deepen our engagement with the rapidly evolving Asian innovation ecosystem, Yub brings a wealth of strategic expertise and regional leadership to the Mind the Bridge team.

Yub joins us with a distinguished 25-year track record in top-tier management consulting. Most recently, he has held prominent Partner roles at leading global firms, including Arthur D. Little, ERM, and Kearney. Throughout his career, Yub has been a trusted advisor to major corporations, helping them navigate complex market dynamics, drive strategic transformations, and unlock new avenues for growth.

The Asian market presents unprecedented opportunities for corporate innovation, startup collaboration, and technological advancement. Bringing in a leader of Yub’s caliber is a key step in our strategy to capture these opportunities and deliver unparalleled value to our partners in the region. His deep understanding of the local landscape, combined with his extensive consulting experience, makes him the ideal leader to spearhead our initiatives across Asia.

“I am incredibly excited to join Mind the Bridge at such a pivotal time for corporate innovation in Asia,” said Yub Shin. “The region is brimming with untapped potential and disruptive technologies. I look forward to working closely with the talented global team at Mind the Bridge to build stronger bridges between Asian enterprises and the global startup ecosystem, driving sustainable growth and impactful collaborations.”

Under Yub’s leadership, our Seoul office will continue to serve as a critical hub for our operations in the East, strengthening our ability to support our corporate partners in scouting the best technologies and implementing forward-looking open innovation strategies.

Please join us in giving a warm welcome to Yub Shin. We look forward to achieving great milestones together!