Mind the Bridge, the global organization that provides innovation advisory services for corporates and government organizations, opens its “MTB Ecosystem” AI-powered matching platform for scaleups and corporates to government agencies from all over the world interested in supporting the most promising tech companies of their local ecosystem and attracting inbound innovation.
The platform enables corporates, startups, investors and government partners to digitize and manage their internal processes – from dealflow to feedback, shortlists/longlists of startup solutions, and innovation challenge definition – to boost the overall efficiency of their communication, as announced today at the live event for the official launch of the platform. In particular, MTB Ecosystem is powered by AI so that scaleups and corporates are being recommended the best match in order to create qualified business development opportunities.
“The competition among regions around the world to promote both inbound and outbound programs in support of innovation has become particularly fierce – commented Marco Marinucci, founder and CEO of Mind the Bridge – We believe that our new MTB Ecosystem Platform provides a significant step forward in the sophistication of the matching process, and in the segmentation of the market to maximize business opportunities of our Ecosystem Partners. This is why we decided to let our internal platform, born to facilitate the advisory services we used to offer to our customers, take a step further and open up to the world as a stand-alone product based on our 15 years of professional experience in the global innovation ecosystem”.
With HQs in San Francisco and offices in Barcelona, London, Milan, Los Angeles and Seoul, Mind the Bridge has in fact been scouting, filtering, and working hands-on with 5,000+ startups a year since 2007, supporting global corporations, and government organizations in their innovation quest with open innovation initiatives. The platform, built upon this significant amount of data, offers updated details of the main scaleups and startups around the world, filtered by verticals, qualified dealflow based on specific needs, expert support for creation of innovation challenges, and much more.
First Launch Partners to benefit from the matching platform powered by AI. include: the Catalan Government’s agency for business competitiveness ACCIÓ, the Australian Trade and Investment Commission Austrade, the MENA region-based accelerator Brilliant Lab, the European Institute of Innovation and Technology EIT, the Korea Innovation Center (KIC) Silicon Valley, and the Japan External Trade Organization JETRO. In particular, these partners will have the opportunity to promote the inbound and outbound of Innovation practice from their regions as well as their own inbound programs, by segmenting the market effectively for the marketing campaigns. Moreover, they will be able to patronize a subset of their portfolio startups, by exposing them to hundreds of bizdev opportunities (corporate matching) at a global level, to boost their innovation challenges, track all the matching activity and KPIs within their dashboards and add premium content (as for example custom market reports) to stand out.
Startups interested in business development – as partnerships, product sales, investment, or M&A – and supported by the Launch Partners will benefit from a boost of visibility inside the platform. In addition, on MTB Ecosystem they will be able to find hundreds of active corporate Innovation challenges to apply for, get notified when a corporate challenge fits their core offering, schedule 1:1 meetings and manage or update their executive summary and pitch deck.