At Mind the Bridge, we like to catch up with the startups that have participated in our Scaleup Summits.
In particular, we’re very interested to meet the startups that have developed partnerships with our corporate partners – and so understand better what leads to successful innovative collaborations.
In this podcast, we talked with Kym (Digital Asset Manager) and Antoine (Chief Business Officer) from Braincities Lab.
Using data/behavioural modelisation & analytics, one of their main commercial products is in helping companies and public entities, such as cities, to better manage their talent and human resources.
The conversation explored the differences in a product strategy for B2B and B2G – as well as the difficulties in communicating successfully what value you can add to your partners when you’re a young company with broad and qualitative metrics of success.
Listen to the full conversation below: