In the last years, the mobility and transportation industry faced many structural changes, due to social, demographic, financial, environmental and technological forces.
Moreover, the COVID-19 crisis is having a disruptive impact on the way we live and move around, on cities and on societies as a whole.
An emerging mobility ecosystem is bridging the gap between the digital and physical world. Technological advancements in hardware, Artificial Intelligence (AI) and telecommunication (5G) are helping to close this gap towards a frictionless mobility mode. The main element for this (r)evolution to happen is and remains Data.
MAAS at Fingertips
We saw how startups are leveraging data in mobility during our last Digital Summit. Mobility As A Service platforms, such as Kyyti, are perfect examples of this. Kyyti makes everyday mobility more efficient, convenient, and environmentally sustainable thanks to data. They provide multimodal mobility and available transport options to people at their fingertips.
Moovit combines information from public transit operators and authorities with live information from the user community, offering travelers a real-time picture, including the best route for their journey.
Trafi offers cities the possibility to connect all mobility services to one single platform where users can not only check itineraries but also book their tickets and trips.
Improving Fleet Management and Driver monitoring
Fleet Management and Driver monitoring are also leveraging data to provide more value. Zubie and SmartDrive are focusing on real-time GPS fleet tracking devices and IoT technology solutions for automobiles.
Zendrive leverages the data to measure and improve driving behaviors, detect collisions, predict risks, or improve fuel efficiency.
Logistics: Data for Track and Trace Use Cases
Data is not only essential in the B2C market. ShipChain, for instance, creates a platform that allows a fully integrated system across the entire supply chain. This enables the shipping and logistics market to unify shipment tracking on a secured blockchain.
Mobility and Payment
The use of data is enhancing payment. LISNR developed an ultrasonic data transmission platform designed to send information using sound between devices on standard speakers and microphones, enabling proximity verification & contactless transactions for merchants, financial service providers, and mobility companies.
Is data the new oil? For the automotive industry, we think so.